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Web Summit Vancouver 2026 has arrived — and with it, a global spotlight on Vancouver’s startup ecosystem.

Just a couple of weeks ago, Vancouver Startup Week helped set the tone for what’s becoming an important stretch in the city — bringing together founders, operators, and emerging builders from across the region. For more than a decade, it has served as a steady gathering point for the community.

Today, there’s a clear sense of maturation and momentum.

Vancouver Startup Week may be more intimate, and distinctly local, but as attention turns to Canada’s West Coast, it offers valuable insight: a closer look at the people — and perspectives — shaping what comes next.

A more human conversation — in the middle of an AI moment

AI was everywhere. That part isn’t surprising.

What became clear, again and again, was how often the conversation returned to something else — the human side of building.

Throughout the week, founders weren’t just talking about what AI could do. They were questioning what it should do — and what it means for the people building alongside it.

Ashley Gallant, Senior Recruitment Consultant, described the tone as refreshingly grounded — less performative, more real.

“The best sessions felt like working sessions with smart operators — not staged corporate performances… leaders talking plainly about burnout, growth, what’s actually working right now, and what isn’t.”

That candour kept showing up. 

Laura Fortey, accelerator founder and 2026 VSW speaker, pointed to the growing tension between speed and substance — and the need to stay intentional about what gets lost in the process.

Everyone’s talking about AI… but the real question is — how are we continuing to be human? How are we continuing to hire people and create jobs?

Laura Fortey

Even among newer founders, that awareness was palpable.

For Shreya Motee and Viktoriia Popovych, co-founders of Denara UX Agency, the environment itself stood out — open, welcoming, and unusually easy to navigate for those still finding their footing.

Beneath all of this, there’s a broader question taking shape — one that extends well beyond Vancouver.

As Ivanni Tayabas, founder and angel investor, put it:

“Will we build technology that amplifies human potential — or replaces it?”

Not just building companies — building differently

If the first signal coming out of Vancouver Startup Week was a return to the human side of tech, the second was how intentionally people are thinking about how they build.

There’s a growing sense that Vancouver isn’t trying to replicate Silicon Valley — and that may be its strength.

Founders weren’t just talking about growth — they were questioning what sustainable growth actually looks like, not just for their companies, but for themselves.

Ashley Armstrong, founder of Success MNSTR®, described a shift in what founders are willing to say out loud:

“Founders are finally asking whether their business models are sustainable for them personally.”

That idea — building something that lasts without burning out the people behind it — surfaced repeatedly.

It showed up in conversations about funding, setting expectations, and creating environments where high performance doesn’t come at the expense of everything else.

Ivanni Tayabas pointed to a broader evolution underway — one that moves beyond short-term cycles toward something more durable:

“Capital efficiency and sustainability — building real businesses, not just hype cycles.”

There’s also a subtle but important shift in values.

Martin Montero, founder and veteran tech project manager, framed it as building “the Vancouver way” — a model grounded in long-term thinking and intentional growth.

Right scale. Right action. Right time…
Not replicating the many mistakes of the Silicon Valley approach. Long-term, sustainable ventures — built with the right tools and aligned to the values and lifestyles of the founders. The BC model of entrepreneurship.

Martin Montero

The result isn’t slower ambition — it’s more intentional ambition.

And if that approach holds, it may become one of Vancouver’s most important contributions to the broader startup conversation.

Who’s in the room matters

Beyond the themes and conversations, another force was shaping the tone of Vancouver Startup Week — who was actually in the room.

It didn’t feel like a single lane of entrepreneurship. It felt layered.

Early-stage founders sat alongside more experienced operators. People with ideas still evolving were in conversation with those who had already built and shipped. That mix created a different kind of dynamic — one that felt more open, and often more honest.

Ashley Armstrong pointed to that range as part of what made the conversations work:

You had people with napkin sketches sitting next to founders who’d already exited. That mix creates really honest conversations because everyone’s guard is down.

Ashley Armstrong

There was also a noticeable presence of women building and leading — something that continues to stand out in a broader tech landscape that hasn’t always looked that way.

And for many newer founders, the value of the week went beyond traditional networking.

It was about learning how to engage.

For Shreya and Viktoriia, VSW offered an environment that felt unusually accessible — a place where it was easy to start conversations, ask questions, and build confidence alongside peers and competitors.

These moments matter more than they often get credit for.

Because for early-stage builders especially, spaces like this aren’t just about who you meet — they’re about how you participate.

And over time, that shapes the kind of hub a city becomes.

A city stepping into the spotlight — on its own terms

There’s a sense that something is shifting in Vancouver.

Not all at once. Not loudly. But enough to notice.

Conversations throughout Vancouver Startup Week pointed to a city gaining confidence — not by trying to compete with larger ecosystems, but by leaning into what makes it different.

Laura Fortey described it as a change in energy — one she hasn’t felt in years — driven by a convergence of global attention, local momentum, and a growing sense that Vancouver is no longer being overlooked.

At the same time, there’s a clear awareness that attention alone isn’t the goal.

Ashley Gallant is watching closely to see how Vancouver shows up on a global stage — and whether the grounded, human-centred approach coming out of Startup Week resonates beyond the local context.

I’m optimistic that Vancouver will punch above its weight… and that the questions we’re asking here about sustainable growth and leadership will resonate far beyond this market.

Ashley Gallant

That opportunity extends beyond visibility.

Martin Montero pointed to what could come from this moment — not just exposure, but deeper collaboration across borders:

“Seeing the global tech and startup community come to Vancouver… and build in collaboration with Europe, Mexico, and beyond.”

Because if Vancouver is entering a new phase, it won’t be defined by how loudly it shows up — but by how clearly it builds.

What to pay attention to this week

Web Summit Vancouver 2026 brings scale, visibility, and global attention.

But the foundation it’s landing on is something more grounded — a community thinking carefully about how it builds, who it builds for, and what kind of ecosystem it wants to become.

More human. More intentional. More connected.
And increasingly confident in doing things its own way.

If you’re in Vancouver this week, that’s the part worth paying attention to.

Stay connected

Vancouver Startup Week continues to be one of the most accessible entry points into the city’s startup community — and worth keeping on your radar for the year ahead.

You can learn more and stay in touch here.

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Canada Now explores the people, ideas, and momentum shaping Canada’s next chapter — through conversations and editorial coverage focused on innovation, leadership, business, and the future of the country’s economy.

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